Pieces of me - auto promotion - GUERRILLA/DIRECT MARKETING
“I need to catch their attention,” I thought! How can I communicate my creativity and draw their attention to me? The idea was to send my CV in classic butcher meat packaging. Inside every package, there was a different piece of me: Heart – if you need passion in your agency; Brain – if you need a fresh idea; Hand, if you need hard work and liver for, you know, guts. Each pack also contained my CV and contact information.