AstraZeneca

MISSING MORE THAN ANTIBODIES - Astrazeneca

The unbranded advertising campaign by AstraZeneca aims to raise awareness about the continued risk of COVID-19 for individuals who are immunocompromised, despite being vaccinated. The campaign highlights the importance of antibodies in protecting individuals with weakened immune systems and underscores the need for continued vigilance against the virus. The campaign seeks to educate the public about the need for ongoing protection and to reinforce the importance of seeking medical advice for those who are immunocompromised.