For the AAD Congress, we brought Pfizer’s 175 years of scientific innovation to life in a big way—literally. Pfizer unveiled a massive 6,400 sq. ft. (80x80) booth, and our team was behind the immersive experience that became its centerpiece. Inspired by their beautifully crafted Super Bowl commercial, we reimagined the concept for dermatology, creating a “magic library” that stretched an incredible 57 feet by 12 feet. Every detail—from the first sketch to the final animation—was crafted entirely in-house by our creative and animation teams. It was a bold, larger-than-life celebration of science and storytelling.
