CALQUENCE is a targeted alternative to traditional chemotherapy. I worked on this brand since the beginning (including the launch) helping the team building the campaign for HCP and DTC including the image of the brand from print to digital from US to Global.
KEEP INSPIRING video
From the idea to the ideation, I worked directly with the team and the vendors to create this short and very touching animation.
Learning you are sick can be scary. And you don’t want to lose the things that are most important to you—the people you love, and the things you love to do. Throughout treatment, you want to keep pursuing whatever it is that makes you feel like yourself. The things that make your loved ones look at you with admiration. The things that create unbreakable bonds, and make memories that last a lifetime. Your passions are things that inspire, and you deserve to keep inspiring.
Because MCL shouldn’t define you.
