BRIEF: Nutritious food costs, on average, $550 more per year more than less healthy options. *according to the British medical journal
SOLUTION: Every choice we make comes with a cost. Whole foods® will make the cost of eating healthy too good to pass up, by offering incentives whenever healthy lifestyle decisions are made.
IDEA: Encourage good nutrition and healthy living by making healthy food more affordable. When nutritions food saves you more money than a daily trip to fast food, the right choice suddenly becomes easier to make.