sr art director
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EARN WHOLE FOODS® HARVEST - app activation - reward

BRIEF: Nutritious food costs, on average, $550 more per year more than less healthy options.  *according to the British medical journal

SOLUTION: Every choice we make comes with a cost. Whole foods® will make the cost of eating healthy too good to pass up, by offering incentives whenever healthy lifestyle decisions are made.

IDEA: Encourage good nutrition and healthy living by making healthy food more affordable. When nutritions food saves you more money than a daily trip to fast food, the right choice suddenly becomes easier to make.