The video animation depicts the Mechanism of Action of PEGCETACOPLAN through the use of time and clock metaphor. The video showcases the intricate workings of the drug through the lens of a watchmaker, who is the protagonist of the story.
The animation has been created for the global market and is brought to life by the creative collaboration between Shotopop, an animation studio based in London, and Jamute, a music studio based in Sao Paulo, Brazil. The animation style draws inspiration from the masterpieces of Hayao Miyazaki and the acclaimed Studio Ghibli, making for a visually stunning and captivating experience.