Social Bullets is an experiment created to show parents the dangers of the internet by replicating 24 hours in a typical American student’s life on social media. Research revealed that for every 233 bullying posts online, one teenager attempts suicide. To show this staggering number to parents, we developed an AI algorithm to track bullying posts and fire real bullets in real time at a shooting range, reflecting the statistical occurrence of suicide attempts by teens.
In 24 hours, our algorithm detected more than 70,000 bullying posts on 4 major social media platforms. Statistically, this represents 300 suicide attempts in one day. Stand for the Silent presented parents with this tragic reality in virtual educational sessions to build awareness on cyberbullying. These sessions also generated leads for the upcoming launch of Stand for the Silent’s main partner, the Kazoo App, a platform to keep people safe on the internet.