The global ‘Think Twice Before You Type’ is encouraging people to be mindful of how their comments can be interpreted or misinterpreted without the added benefit of visual or audible indicators as to how that person is really feeling. The campaign will see powerful images and videos delivering important messages being shared across Cybersmile’s official social media channels to our community of over 1.3 million internet users.
To help drive-home the important campaign message, Cybersmile and Area 23 worked with multiple-Cannes Lions Gold–winning photographer Ale Burset to depict the faces of dejected subjects overlayed with happy emoji makeup. “It was a fun project,” said Burset, “To capture the difference between how people can portray their feelings and their real feelings.”